The Causality of Consumer Behavior (Bob Moesta)

Jobs-to-be-done

In this Stern Speakers event Bob Moesta talks about JTBD (Jobs-to-be-done) and the push of the situation. Stern Speakers connects companies and organizations with leading visionaries and social change agents shaping the future of business and welfare of the world. (via YouTube)

About Jan (501 Articles)
<p>Informationsarchitekt und Konferenz-Veranstalter (IA Konferenz, die Konzepter-Konferenz: http://iakonferenz.org, MOBX Mobile UX Konferenz: http://mobxcon.com), Podcaster und Twitter Addict. Geboren in Prag, sesshaft in Berlin.</p>

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