IRRESISTIBLE: What makes an experience addictive? (Adam Alter)

Forces that shape us

Adam Alter is an Associate Professor of Marketing and Psychology at New York University’s Stern School of Business, and the author of Drunk Tank Pink, a New York Times bestseller about the forces that shape how we think, feel, and behave, and Irresistible, a book about what makes so many of today’s products and tech gadgets so addictive, due out in March 2017. (YouTube)

About Jan (498 Articles)
Informationsarchitekt und Konferenz-Veranstalter (IA Konferenz, die Konzepter-Konferenz: http://iakonferenz.org, MOBX Mobile UX Konferenz: http://mobxcon.com), Podcaster und Twitter Addict. Geboren in Prag, sesshaft in Berlin.

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