The 7 deadly sins of user research (David Travis)

The job of the user researcher bears more than a passing resemblance to the job of an investigative journalist. Both are looking for buried treasure — stories that capture a particular individual’s goals, motivations and struggles while simultaneously resonating with a much larger audience… (via YouTube)

About Jan (445 Articles)
Informationsarchitekt und Konferenz-Veranstalter (IA Konferenz, die Konzepter-Konferenz: http://iakonferenz.org, MOBX Mobile UX Konferenz: http://mobxcon.com), Podcaster und Twitter Addict. Geboren in Prag, sesshaft in Berlin.

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